Let us be honest, most organisations experience nowadays that it is harder to reach commercial targets than it was some years ago. A different market balance, long decision making processes and shifting negotiation powers are examples of the complex commercial environment. So, sales effectiveness is like topsport!
Sales training
Development of fundamental commercial attitudes and skills. Because, like top sportsmen and sportswomen train themselves every day to prepare for the decisive moment where they can beat the competition, we should train our sales skills continuously. We will lead you with pragmatic tools through all phases of the sales process.
Select attractive prospects and strategic clients - Prospecting - Needs analysis - Presenting proposals - Closing the deal - Account management. Pragmatic, because your own experiences, behavior and client/prospect approach are the central themes in this training! Mirroring, dynamic and in a concrete way as the next step in you personal and professional growth.
Our programme
Training day 1 Grip on behaviour
Principles of powerful personal influence
My sales objectives translated into concrete actions
Powers and pitfalls of perception
Basics of effective communication
Training day 2 Impactful communication
Identity versus image; how do we present ourselves with impact?
The seven essentials in the sales process; from the first moment of contact up to closing the deal
Handling objections and resistance; self control and keeping initiative
Training day 3 Open the right doors and find the needs
Pillars of sales effectiveness; do what needs to be done!
Essential details of our contact moments on the phone
Dig for the pain and needs
How can the quality of our questions lead to an cry for help from our clients?
Training day 4 Present our offer and influence the decision
The sales pitch
Presentation skills; details make the difference in impact
The arena of power; all roles in the DMU. Recognize, know and approach them effectively
Handling the competition objections.
Training day 5 Help the decision maker to decide
The return on investment we offer
Close; gain commitment
Defend the price fortress
Dealing with opposing interests in the DMU
Training dag 6 Account management and networking
Our account management conversation is the fundament of future earnings
Make the client our best salesman
Networking and my sales approach from now; the implementation plan
Six days, isn't that a little overdone?
"Well..., no", is our honest answer. Of course we can choose a selection of these topics for in-company training programs. And we all realize that training new behaviors take time. We will carefully anchor the new attitudes and skills. The return on your investment simply needs to be high!
We will take a sequential approach. This means that participants will have three to four weeks time to train the lessons learned in daily professional life. And that is very pragmatic, based on the steps in the sales process. What are the essentials of each phase and which tools are supporting our actions?
Focus group
Commercial Directors, Sales Managers and Account Managers who want an updated picture of their commercial power. Sales people who want to challenge their personal preferences and style. People who believe that sales results are nothing more or less than the result of their efforts and influencing power.
